Every time I open up an SEO blog site, marketing site, or Linkedin for that matter, I always read things like “Top things to do in SEO” or “SEO step by step guide”. Hell, we even have one of our own “Before you start SEO”. While these guides are great for starting off your campaign, none of them address what you should be looking at over the course of your campaign/business.
SEO as you’ve undoubtedly been told by every article on digital marketing out there, is an ongoing process. So why is it so hard to find information on what you should be doing on a monthly basis? Well you’re in luck, because I’ve put together 4 things you can review monthly (in no particular order) that won’t take up much time, and will let you see how you’re tracking! I know, I’ve made your day 😀
Numero Uno: Compare this month’s Analytics results, to the months before.
There are tonnes of articles about Google Analytics on the net, and very few tell you to compare the results from previous months. The whole point on having an analysis platform, is well… to ANALYZE.
For example, you could compare the bounce rates between the current month and previous to see if you’ve made any improvements with that new banner, or the new products you introduced. You could also look at the most popular pages, have they changed? If so, what has changed on your site, and did it change it for the better or for the worse?
There is a tonne of information in Analytics, so if you’re new to it all I’d suggest you start comparing basic information such as the bounce rate, average time on page, and new visitor’s vs returning etc. All of these can be found on the main Analytics page.
A basic 15-minute study of these data points will start raising questions and answers in your head. Such as, why am I broke now, or Hey! If we keep doing this, we can buy a boat!
Number Two (I’m not Spanish): Check for 404 errors.
Using webmaster tools, you’ll be able to find if there are any 404 page not found errors on your site. If any pop up, I’d highly recommend you contact your web developer or SEO specialist to create a 301 redirect to the new live page, or even your home page. The 301 redirect essentially tells Google that the old page no longer works, and to redirect the users to the brand spanking new page you’ve thoughtfully built for them.
These type of errors are the worst, especially if your brand is quite reputable in your industry. They make your site look unmaintained and amateurish. You don’t want people searching for your products or services on Google, only to find a page that looks like this:
Number Three: WordPress Users – Make sure your plugins and WordPress are updated.
If you don’t have automatic updates running, make sure you double check monthly that the plugins are updated. Using old plugins can cause security concerns, slow your page down, or cause an incompatibility with the current version of WordPress and break your site.
Important – Make sure you’re running the latest version of WordPress. Being that it is “open source”, meaning that anyone and everyone has access to its code, it means that malicious little troll hackers can study the code too and use it to be assholes (excuse the French). The security of your site should be of utmost importance to you, getting hacked is no fun, can reduce your wallet size, add unwanted stress, and mostly is just a pain in the backside.
Number Four: Check what your competition is doing.
Are they publishing more articles on bigger sites all of a sudden? Have they started showing up on social media more? Are they jumping up in ranking, or worse have they overtaken you? These are just a few questions you should be asking yourself. After all, it’s simple, the more customers purchase from them, the less they purchase from you.
Here’s the beauty of it though. Being that the entry cost of doing these things is quite low compared to traditional marketing, you can basically just copy them. And if you do it better, you’ll regain your foothold.
And even better!!! Check out the bigger players in your industry and copy them too! Have they published an article on a high authority, 1 million visitors a month website? Contact that site and see if you can establish dialogue so that you can contribute an article piece yourself.
There you have it, 4 quick steps to look at every month. I suggest you set aside 1-2 hours every month to have a look at those four steps. You’ll be surprised at what you find, and hopefully you can take actions to improve your business and bring it to new heights in 2017!