2016 saw mobile browsing overtake desktop for the first time. In October 2016, global mobile and tablet browsing accounted for 51.3%, while desktop browsing was at 48.7%, according to StatCounter.
With the popularity of mobile browsing continually rising since 2009, it is essential for businesses to ensure their websites are optimised to be user friendly and responsive.
There are a few easy ways you can assure your website will be completely social media friendly:
The cliche is content is king, but there’s a reason for that. Engaging in content marketing is a great way to ensure your business’s website will be social media friendly. Not only will producing blog content increase your SEO and search engine ranking, it could increase your social media shares as well. However, there are a few things you have to keep in mind when undertaking content marketing:
- Keep your content interesting and relevant: people don’t want to read about your company promoting itself, they want to read about something that benefits them. Subtly promote your brand by writing about what services you offer, but make sure the audience will still learn something from reading it.
- Have a publishing schedule: if you’re trying to build a loyal customer following, an easy way to do that is by having a publishing schedule. It doesn’t matter how frequently it is – once a week, several times a day – whatever suits your business. People will come to expect content to be consistently produced on that schedule. So keep in mind how much content your business is able to produce and pick a schedule from there.
- Optimise content: content is always going to look better if it is more visual. Make sure your content includes a few relevant images. Content that includes images will receive 94% more views than content without. However, if you’re going to include images, it’s also important to ensure these photographs are optimised on your mobile website. There’s nothing worse than opening a mobile website and seeing photographs that are too big for the page.
Social media buttons
If you’re producing content frequently, one of your aims is going to be to get it shared on social media. However, people will be less likely to share it if they have to manually copy and paste the URL while on their mobile.
Make sharing to social media easy by having social media buttons on your website. Include these in various locations – at the top and bottom of each blog post, or even running alongside the blog post. Having easily accessible social media buttons will encourage sharing of your content, and therefore improve conversions and SEO.
Some services that make it easy to add social media buttons are:
It’s also a good idea to include different buttons that link to your business’ social media pages. If people are interested in your content they may want to follow or like you on social media, or see what else you have to offer. The easiest way to make sure this can happen is to include social media icons on your website.
Social Commenting Tools
People will be more likely to leave a comment if they see someone they already know has left one. There are several programs, such as Disqus, Livefyre and Facebook Comments, that allow you to connect comments to a user’s social media account.
If you’re going to do that, you need to make it easy for people to log in to their social media accounts. Don’t just offer Facebook – give users more choice with what account they want to log in with.
Once users have their social media accounts connected to your website, they are not only going to be able to leave comments, but are going to be more likely to share your content on social media.
Make it easy to subscribe
If your business produces a newsletter or notifies people when content is posted, you’re going to want to gain subscribers. However, not everyone wants to give their email addresses to companies. Some people are far more comfortable sharing their social media accounts.
If you don’t want to use pop ups on your website, include buttons to subscribe to your content throughout your website. Just make sure to include options to enter an email address or sign up with social media accounts. Giving more options will raise your chance of someone subscribing.
Be mobile user friendly
Perhaps the most obvious point is that your site needs to be optimised to be mobile user friendly. If your website isn’t mobile user friendly, it can have a negative impact on your SEO. Google has altered its algorithm to punish those who do not have mobile friendly websites. You need to ensure your site is responsive – that being it has a fast load time. Generally if you have a high bounce rate it can be put down to the website loading too slowly. It’s important to make sure your website renders under one second. Also ensure items on your website, such as videos, are optimised for mobile use. Avoid using Flash so videos are able to be played on every mobile device.
Consider these five factors for your businesses website to ensure it is social media friendly and can increase its SEO and search engine ranking.
This was brought to you by Matter Solutions.